ORBIT App
Sirius and their technology partners, HPE, IBM, SAP, etc. were launching a Healthcare technology solution to their business. They were attending the largest Healthcare conference in North Amercia HIMSS, and they needed something to create a buzz.
CLIENT:
Sirius
SERVICES:
Mobile App
INDUSTRY:
TACTICS:
CONCEPT
We needed to come up with an idea that would engage new customers, in a very large trade show exhibit hall, with 40,000 attendees. We came up with a scavenger hunt app that people could download from the App Store or Google Play. This is a single app for re-usability, so it’s one app for all the shows, not one re-branded app per show.
EXECUTION
We designed and developed an app that engaged customers, once they downloaded the app, they would login through their Twitter account. We setup beacons in each of the partners trade show booths, and as the user walked around the exhibit, the rocket would guide them to the nearest booth. Once they were within range the rocket would “shoot off the phone” and the user would then scan a QR code, receive a prize and add points to the leader board. The client in return, would have their information to follow up with after the show to scheduled a meeting to discuss their product.
RESULTS
The client was absolutely thrilled with the app but more importantly how many users downloaded it and engaged with the app. They scheduled several meetings after the trade show to discuss next steps with the potential client.
The users gave a ton of feedback that were all 5 stars and raved about how cool it was. This of course lead to new clients for CMG and building more apps.